Sarina Wiegman: the importance of communication
England women’s head coach, Sarina Wiegman, discusses how important communication is to her approach and player development.
In September 2021, Sarina Wiegman became England women’s head coach. Within a year, she’d made history. Wiegman guided the Lionesses to their first major title as they beat Germany in front of a packed Wembley Stadium to become EURO 2022 champions.
And that achievement led to her being awarded a CBE – something which she told us took her by surprise but left her feeling honoured and full of praise for the whole team.
To have such an impact in a short space of time is impressive. And the journey to achieve that started by developing the right learning environment for the squad.
“That’s where it all starts. With creating an environment in which there’s trust, and it’s safe.”
The key to that approach is communication. Ultimately, to develop trust, connections need to be built.
“Start with talking with each other and asking questions on and off the pitch. Just asking questions and telling a little bit about yourself. Then you learn about players. Every player – every human being – is different, so it’s good to learn about each other. Then you can also adapt your approach to the player to get more out of her.
“You have to know each other to understand each other better – to give feedback to each other. Because when you create an environment which is safe and [is the one] we need at the level we play, I think you want to give feedback to each other because you want to become better every day. And if you don’t give feedback, how can you become better?”