EE to remain connected with England

EE will remain as lead partner of all our England teams and continue to invest in all levels of football, following a four-year extension to their partnership with the FA.

The EE logo will appear on all training kits worn by the England senior men’s and women’s squads, development and para teams up until 2028.

EE will continue to support disability football through its title sponsorship of the FA Disability Cup and England’s Para Lions. EE will also become a partner of The FA’s eLions - England's official esports team.

England’s home will also retain its official title of Wembley Stadium connected by EE. Since the partnership began in 2015, an estimated 15 million fans have benefited from EE’s purpose-built connectivity, with mobile data usage at the stadium increasing by more than 80 percent in 2024 as more people relied on EE to capture and share some of the most iconic moments in sport and music history.

Having been the first mobile network to bring both 4G and 5G connectivity to Wembley Stadium, the extended deal will see the network’s brand retained across the stadium with a continued commitment to invest in new technology at the venue. The agreement will also see Wembley and EE continue their shared ambition to maintain its status as the best-connected stadium in the world.

EE’s partnership will be activated across Wembley and St. George’s Park, the FA’s national football centre, and will allow the company to continue its work supporting grassroots football with initiatives such as EE Playmaker, England Football’s free online entry-level coaching course.

FA commercial director, James Gray, said: “We look forward to continuing our relationship with EE as lead partner for four more years.

“Over the years, we have worked collaboratively with EE across all levels of football, and I am particularly delighted to see an increased investment in our para teams.

“This is great news ahead of an important year which includes our senior women’s team competing at EURO 2025 and the men’s team starting their 2026 World Cup qualifying campaign under new head coach Thomas Tuchel.”

Mark Lynch, stadium director at Wembley, added: “We’re delighted to continue our long-standing partnership with EE which will ensure Wembley Stadium retains its status as one of the best-connected stadia in the world.

“Over the last ten years, EE has continually demonstrated its commitment to invest in developments across the stadium including the 5G network and our two sensory rooms, which are hugely popular with neuro-divergent guests, who might otherwise not be able to attend large-scale events.

The new agreement will bring more benefits to all our guests over the next four years and enable us to deliver an improved customer experience for all.”

EE has also signed to continue as lead partner of the other Home Nations football teams in Northern Ireland, Scotland and Wales, while EE customers will continue to enjoy benefits as part of the partnership including England team match offers and tickets to FA events.

Pete Jeavons, marketing communications director at EE, said: “At EE, we pride ourselves on our longstanding partnerships with the UK’s leading cultural institutions, investing in the things that matter most to our customers.

“Football is part of the fabric of our nation, so EE is proud to stand beside all four home nations and the home of English football for the next four years, investing in the sport at all levels to engage communities across the country.”